An endless scrolling site. Visitors to Vertical Element are first exposed to an image of an inverse mountain, taken from the world of emojicons symbolizing Mount Fuji in Japan. At the bottom of the screen, the scroll bar begins its countdown – in pixel units – towards the zero point, and from there continues an infinite ascent into the measured and numbered void. The scroll operates at a fixed internal rhythm, and while manual intervention is possible – up, down – inactivity engenders surrender to adjusting direction and speed, which are preset.
Vertical Element is the third and final part of the online trilogy, No Time for Nostalgia [dot] Noa.
The website was created following an invitation by Udi Edelman and Yael Messer (The Institute for Public Presence) to take part in Ma’arav, an online art and culture magazine dedicated to artist Ezra Orion.
Production: Harris Blondman