Grappling with notions of accumulation, access, duration and visibility, the minimal online trilogy No Time for Nostalgia [dot] NOW made up of three websites: recalculatingroute.info, absolutecountdown.com and verticalelement.faith.
The three parts of this online trilogy have their own inner timeline and units: a 24h cycle based on my personal horoscope changes its title at midnight each night (Recalculating Route); a countdown that starts at ten seconds and from there counts time potentially forever (Absolute Countdown); and an infinite scrolling down the slopes of the virtual world along a pixel unit counter (Vertical Element).
Every night at midnight in my local time-zone, a new headline is posted on the website – generic words of wisdom and advice that have been culled from a daily horoscope allegedly created in response to the date and time of my birth. Black text on a white background: each entry creates an intimate encounter with a sentence so general that it becomes endlessly relatable, holding potential meaning for every reader to identify. As the proverbs and guidelines offered by Recalculating Route change daily, there is no access to the previous sentences and no opportunity to take a glance at future ones. The title of the work emerges from the vocabulary of GPS device when calculating the route to a given destination.
Recalculating Route is the first part of the online trilogy, No Time for Nostalgia [dot] Now.
Design: Sam de Groot
A countdown that starts at ten seconds and counts time in absolute value potentially forever, or as long as the browser window remains open.
Absolute Countdown is the second part of the online trilogy, No Time for Nostalgia [dot] Now.
Design: Sam de Groot
An endless scrolling site. Visitors to Vertical Element are first exposed to an image of an inverse mountain, taken from the world of emojicons symbolizing Mount Fuji in Japan. At the bottom of the screen, the scroll bar begins its countdown – in pixel units – towards the zero point, and from there continues an infinite ascent into the measured and numbered void. The scroll operates at a fixed internal rhythm, and while manual intervention is possible – up, down – inactivity engenders surrender to adjusting direction and speed, which are preset.
Vertical Element is the third and final part of the online trilogy, No Time for Nostalgia [dot] Noa.
The website was created following an invitation by Udi Edelman and Yael Messer (The Institute for Public Presence) to take part in Ma’arav, an online art and culture magazine dedicated to artist Ezra Orion.
Production: Harris Blondman